UNITED COLORS OF BENETTON

END VIOLENCE AGAINST WOMEN


United Colors of Benetton’s global campaign for the UN International Day for the Elimination of Violence Against Women, November 25, 2014

A group of men “stoning” a woman with flower petals: this is the powerful and surprising symbol-image of the new campaign by United Colors of Benetton in support of UN Women, the United Nations agency that promotes gender equality and empowerment of women, on occasion of the UN International Day for the Elimination of Violence Against Women, on 25 November.
By choosing to overturn the cliché of “do not hit even with flowers”, United Colors of Benetton and UN Women – with passion and a bit of poetry – call for ending all forms of discrimination and abuse. The global campaign – devised and created by Fabrica – centered around an image and online videos published by the international press and on social networks, seeks to remind the world that women should no longer have to put up with discomfort, suffering or a life of misery: they should be able to choose to be themselves and not what their partners, men, religion or society would like them to be.

November 25th, 2014.