Unhate Foundation http://unhate.benetton.com Unhate Foundation Wed, 02 Dec 2015 14:47:49 +0000 en-US hourly 1 http://wordpress.org/?v= ONE WOMAN FOR ALL. ALL WOMEN FOR ONE. http://unhate.benetton.com/one-woman-for-all-all-women-for-one/ http://unhate.benetton.com/one-woman-for-all-all-women-for-one/#comments Mon, 23 Nov 2015 14:06:52 +0000 http://unhate.benetton.com/?p=3553 NON-DISCRIMINATION AND EQUAL OPPORTUNITIES CAN MAKE A DIFFERENCE TO END VIOLENCE AGAINST WOMEN]]> United Colors of Benetton celebrates International Day for the Elimination of Violence against Women with a brand new campaign – focusing on equal opportunities and non-discrimination – and featuring a limited edition orange dress, whose proceeds will be entirely donated to UN Women.


“One woman for all. All women for one.” This is the message of the new United Colors of Benetton campaign, launched November 25th, on the occasion of the UN International Day for the Elimination of Violence against Women. It is an important statement that fits with the brand’s new sustainability strategy, focused on the empowerment of women worldwide.

The campaign shows three young women, each ready to perform a wide range of occupations – from doctor to artist, from student to athlete, from soldier to mother– that all women should be able to pursue and master during their lifetimes, according to the principle of equal opportunities for all women and men in the world.

Click here to view the embedded video.

A woman wearing an orange dress stands out at the center of each campaign image – a call both for unity in the fight for gender equality and a reference to Orange the World, a 16-days campaign by the United Nations – starting November 25th – that will act as a call to action against gender-based violence.


The orange dress featured in the campaign, is also part of “A Collection Of Us”, and will be on sale only online, starting November 25th.
The proceeds will be entirely donated to UN Women, the UN agency for gender equality and women empowerment and a partner of United Colors of Benetton, which in 2014 already developed a powerful campaign to raise awareness about gender-based violence.




This year, Benetton Group decided to reinforce its commitment to improve women’s lives by starting its own Women Empowerment Program.
This is a long-term sustainability program aimed at supporting the empowerment of women worldwide by funding initiatives that can help them attain the five priorities identified by the UN’s recently launched Sustainable Development Goals: sustainable livelihood, non-discrimination and equal opportunities, quality education, healthcare and the end to all forms of violence.

The Women Empowerment Program is implemented by UNHATE Foundation, Benetton’s foundation that fights all forms of hate and discrimination – especially among the youngest generations – through art projects aimed at generating positive social change.

The 2015 Orange Days campaign was created by Erik Ravelo, Director of Social Campaigns at Fabrica, Benetton’s communications and design research center.

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United Nations Academic Impact and United Colors of Benetton http://unhate.benetton.com/united-nations-academic-impact-and-united-colors-of-benetton/ http://unhate.benetton.com/united-nations-academic-impact-and-united-colors-of-benetton/#comments Thu, 25 Jun 2015 08:55:15 +0000 http://unhate.benetton.com/?p=3509 United Nations Academic Impact and United Colors of Benetton: destination future with young university students and faculty from around the world


Ponzano,  June  25,  2015. Submissions  ranged  from  “Education  for Employment: Tribal Girls in India” to “Access to Water and Integration in Burundi”,  from  “Education  for Religious Understanding in  Pakistan”  to “Workplace Opportunities  for  Muslim Women  in  Germany”. Creating  a better world,  one  practical  project  at  a  time, in  the  eyes  of  young people, is clearly possible and this is the first step towards really making it happen.

Young people the world over have been focused on this, taking part in the Diversity  Contest, an  initiative  aimed at universities, young teachers and students around the world sponsored by United Nations Academic Impact (UNAI) and Benetton Group’s UNHATE Foundation. They  presented  concrete  projects  that  have  in  common social  commitment  and  an active  desire  to  tackle  the  world’s  problems and make it a better place.

The 10 winning Diversity Contest projects will be announced on Friday, June 26, in New York at the United Nations, on the occasion of the 70th anniversary of the signing of the UN Charter.

The winning projects will  be fully  funded  (to  the  sum  of  20,000 euros each) by the UNHATE Foundation.

The projects  will  be  previewed  via  a  video  in  which  young  university students  will  present  their  ideas.  Thanks  to  the  UNHATE  Foundation, these ideas will become realities.

The  Diversity  Contest  is  part  of  a  broader,  two-phase  project,  which involved  young  people  from  all  over  the  world  who  tell  positive  stories about  our  society  through  the unhatenews.com website.  Developed with  the  help  of  creative  talents  from  Fabrica,  Benetton  Group’s communications research centre, under the direction of Erik Ravelo, the project allowed for the creation of a broad and varied “mapping” of how the new generations want to build their world.

In the first phase of the project, which began in November 2014, United Colors  of  Benetton –  in  collaboration  with  the United  Nations  Academic Impact and through its own UNHATE Foundation – invited young people around  the  world  to  post  on  unhatenews.com  “news”  stories  that  they would  like  to  see  become  reality.  For  starters,  the  focus  was  to  be  on contemporary  issues  of  global  importance  and  on  themes central  to United Nations priorities (the “Millennium  Development Goals and post-2015    Development    Agenda”), including    development    and the environment,  the  war  on  terror  and  the  building  of  democracy  and human rights with a special focus on women’s rights.

Among the 100 most clicked “news” items,  10  were  chosen  by  UNHATE  Foundation –  in  line  with  United Colors  of  Benetton’s  social  philosophy –  and contest  entrants  were invited  to  turn  them into  sustainable  projects,  to  be  implemented in 2015. Five stories were selected from  those dealing with issues related to diversity, human  rights  and  development  while  the  other  five  were specifically on women’s rights.

In the second phase of the project, UNAI launched the Diversity Contest. This international competition invited universities, teachers and students aged  18-30  to  develop  and  present  projects –  based  on  the  stories selected in the first phase – addressing local communities and promoting the  idea  of tolerance,  harmony  and  respect  for diversities.  The  10 winning projects  were  selected  by  a  panel  of  experts  including  Robert Bullock,  Director  of  the  Nelson  A.  Rockefeller  Institute  of  Government (State  University  of  New  York,  Albany);  Irene  Da  Costa,    film  director and  critic; Tunay Firat, Partnerships Specialist at UN Women; La Niece Collins,   Information   Officer,   UNAI;   Mariarosa   Cutillo,   manager   of corporate  social  responsibility  for  the  Benetton  Group  and  CEO  of UNHATE  Foundation.  The  winning  projects  will  be  published  on  the UNHATE Foundation website (unhate.benetton.com) and on its social channels, as well as on the UNAI website (academicimpact.un.org).


Further information about the winners of the Diversity Contest is available at the Projects section.

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END VIOLENCE AGAINST WOMEN http://unhate.benetton.com/end-violence-against-women-video/ http://unhate.benetton.com/end-violence-against-women-video/#comments Tue, 25 Nov 2014 15:52:46 +0000 http://unhate.benetton.com/?p=2878 United Colors of Benetton’s global campaign for the UN International Day for the Elimination of Violence Against Women, November 25, 2014

A group of men “stoning” a woman with flower petals: this is the powerful and surprising symbol-image of the new campaign by United Colors of Benetton in support of UN Women, the United Nations agency that promotes gender equality and empowerment of women, on occasion of the UN International Day for the Elimination of Violence Against Women, on 25 November.
By choosing to overturn the cliché of “do not hit even with flowers”, United Colors of Benetton and UN Women – with passion and a bit of poetry – call for ending all forms of discrimination and abuse. The global campaign – devised and created by Fabrica – centered around an image and online videos published by the international press and on social networks, seeks to remind the world that women should no longer have to put up with discomfort, suffering or a life of misery: they should be able to choose to be themselves and not what their partners, men, religion or society would like them to be.

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Giovani talenti, grandi sogni – music against hate http://unhate.benetton.com/giovani-talenti-grandi-sogni-music-against-hate/ http://unhate.benetton.com/giovani-talenti-grandi-sogni-music-against-hate/#comments Fri, 06 Dec 2013 11:02:21 +0000 http://unhate.benetton.com/?p=2532 December 15th at 20.30 at the Auditorium of Milan Fondazione Cariplo, Largo Mahler (Milan). The funds collected during the concert will go to the project “Paintings against hate” […]]]> The concert will be held on December 15th at 20.30 at the Auditorium of Milan Fondazione Cariplo, Largo Mahler (Milan).


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funds collected during the concert will go to the project “Paintings against hate”, which supports the overcoming of hate and prejudices created by the civil war between the Tamil and Sinhalese ethnic groups.


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Boa, a new Korean face for the United Colors of Benetton Spring/Summer campaign http://unhate.benetton.com/boa-a-new-korean-face-for-the-united-colors-of-benetton-springsummer-campaign/ http://unhate.benetton.com/boa-a-new-korean-face-for-the-united-colors-of-benetton-springsummer-campaign/#comments Wed, 20 Mar 2013 13:30:52 +0000 http://unhate.benetton.com/?p=2109 Boa, a new Korean face for the United Colors of Benetton S/S campaign

Boa, a new Korean face for the United Colors of Benetton S/S campaign[/caption]The new United Colors of Benetton fashion campaign launches in South Korea today, with a new face for the local market: Boa, a South Korean singer, joins the nine personalities who, with their commitment and cosmopolitan approach, embody the spirit of the new Spring/Summer 2013 collection.
Launched in Paris on 23rd January, the new fashion campaign once again places color at its centre, with a new interpretation that uses the original stories of an international team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world.

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OPEN DAY-OPEN EYE. Ponzano Veneto, 16th March 2013 http://unhate.benetton.com/open-day-open-eye-ponzano-veneto-16th-march-2013/ http://unhate.benetton.com/open-day-open-eye-ponzano-veneto-16th-march-2013/#comments Tue, 05 Mar 2013 11:49:22 +0000 http://unhate.benetton.com/?p=2070 Open Day Open Eye

Unhate Foundation, in line with its mission and goals, has organized – in collaboration with Ponzano Children-Children Centre’s – the workshop “Open Day – Open Eye”, on the themes of identity and diversity seen through children’s eyes.

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Within the broad field of children rights and in particular the right of expression, the open day focuses on the expressive languages used by children that can indeed teach us a new way – children’s way – to listen to other people, accepting and going beyond differences.
Diversity is not a barrier, but an opportunity of knowing and self improvement.

The open day will be held on 16th March 2013 at Ponzano Children-Children Centre’s, which is an educational and cultural centre where the nursery and kindergarten co-exist and where children and their families can have access to long term educational continuity which allows them to develop familiarity with places and people there. Ponzano Children took also the assistance of Reggio Children, who collaborated with them in developing the pedagogic and organizational project of Ponzano Children.

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The new color of Benetton in support of UNHATE Foundation http://unhate.benetton.com/the-new-color-of-benetton-in-support-of-unhate-foundation/ http://unhate.benetton.com/the-new-color-of-benetton-in-support-of-unhate-foundation/#comments Wed, 23 Jan 2013 08:00:30 +0000 http://unhate.benetton.com/?p=2049 The new United Colors of Benetton campaign was launched today, to celebrate and support the Spring/Summer 2013 collection. In this iconic campaign, newly interpreted, color returns to the forefront, through the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world, looking to the future and embracing the challenges of tomorrow.

S/S 2013 UCB Fashion Campaign

These nine ambassadors, who have distinguished themselves for their multiculturality, cosmopolitan spirit and social commitment, “talked” to the camera about their interpretation of color, the chromatic mirror of the talent and personality that have placed them in the limelight around the world. They are: Hanaa Ben Abdesslem, tunisian model, who has become an example to many other Arab women with the same dream; Kiera Chaplin, actress, model and granddaughter of Charlie Chaplin, is also an active supporter of UNESCO and she works with a foundation caring for young people; Charlotte Free, pink hair Californian model; Mario Galla, differently-able German model; Dudley O’Shaughnessy, British actor, model, former national welterweight champion, who has transferred the boxing values of loyalty and competitive spirit to the world of fashion; Matias Perdomo, Uruguayan chef; Lea T, trans-sexual Brazilian model; Alek Wek, committed to the humanitarian disaster in her homeland of Sudan and Elettra Wiedemann, dedicated to the environment and natural resources in fashion.

S/S 2013 UCB Fashion Campaign

With the images from the campaign a limited edition t-shirt will be sold across the world, both online

and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be entirely donated in favor of UNHATE Foundation activities and projects that the Foundation supports worldwide to seek – in line with Benetton Group’s under-pinning values – to contribute to the creation of a new culture against hate, involving youth and new generations.

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A communication campaign to support non-employed youth http://unhate.benetton.com/a-communication-campaign-to-support-non-employed-youth/ http://unhate.benetton.com/a-communication-campaign-to-support-non-employed-youth/#comments Tue, 18 Sep 2012 14:51:56 +0000 http://unhate.benetton.com/?p=2030

Today, September 18th, 2012, United Colors of Benetton presents its contribution to the youth non-employment issue, a crucial theme for the future of our planet and to which the brand wants to draw the public’s attention.

The UNEMPLOYEE OF THE YEAR communication campaign, set up under the aegis of the UNHATE Foundation, seeks to challenge clichés about youth non-employment and asserts a belief in the creativity of the world’s youth. Through it, the UNHATE Foundation, whose aim is to promote a culture of non-hate, will support youth to become actors of change against indifference and stigma.

United Colors of Benetton, through the UNHATE Foundation, launches an online contest to sustain 100 projects, submitted and selected by young non-employed people all over the globe.

Young non-employed people, between the ages of 18 and 30, are invited to submit outlines of projects to be supported: within the UNHATE Foundation mission, their ideas must lead to concrete social impact in their community. The outlines for projects in different areas (including artistic projects) will be submitted to the UNHATE Foundation website and will be voted by the online community. Their choice of the 100 most deserving projects will receive support from the UNHATE Foundation to turn these projects into reality.

The UNEMPLOYEE OF THE YEAR communication campaign is supported by a global set of communication activities that present also a series of portrait photos of NEETs (Not in Education, Employment or Training) below the age of 30. The NEETs have been selected worldwide on the basis of profiles that narrated their identity built on study and commitment as well as their interests and passions. These are young people who are seeking their path in life, examples of a generation, the first since the War, which has to fight harder to find a job and build a better future for themselves then their parents.

Formal clothes to face a normal working day: the ironic stigmatization of the campaign featuring them as businesspeople wants to emphasize this new UNHATE generation of modern heroes and celebrate their effort and struggle for a more permanent future. A generation that testifies that being non-employed doesn’t mean being useless, lazy or an anarchist. A generation that is fighting for a less temporary future in a different way. Contrary to common misconceptions about being young

and non-employed, their smart, creative and inspiring working experiences do not compromise their dignity.

Further information about the Unemployee of the Year campaign is available at the Campaigns section.

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Press Gran Prix at Cannes for the Unhate Campaign http://unhate.benetton.com/unhate-campaign-2011-press-gran-prix-winner-at-cannes-2012/ http://unhate.benetton.com/unhate-campaign-2011-press-gran-prix-winner-at-cannes-2012/#comments Wed, 20 Jun 2012 12:23:46 +0000 http://unhate.benetton.com/?p=1340 UNHATE, the United Colors of Benetton communications campaign (created by Fabrica, Benetton Group’s communication research centre, and produced in partnership with 72andSunny), has received the Press Grand Prix at the Cannes International Festival of Creativity, an accolade that rewards the best international press campaign.


At the competition, which is universally recognised as the world’s most authoritative showcase in the field of creativity and communication, UNHATE is also a finalist in the Film and Film Craft categories, and a contender for the prestigious Titanium Lion.

The Chairman of Benetton Group Alessandro Benetton, who strongly championed this campaign, greeted the news by declaring: “This first award at the Cannes Festival fills us with pride and satisfaction. With the UNHATE campaign we wanted to send a message about the need to overcome the culture of hate, through dialogue and the understanding of differences. To convey this we opted to use the most democratic and modern media, those most coherent with our message, which would allow us not only to reach the largest number of people, but also to engage with people, and especially the young, through online interaction”.

Launched in November 2011, UNHATE was United Colors of Benetton’s first integrated communication project. The campaign made a significant impact on the international community, reaching a total of 500 million users worldwide. In addition to the huge interest shown by traditional media – more than 3000 articles and 600 TV reports in 60 nations – in the first few weeks the campaign became one of the top five Google and Twitter topic trends and generated a 60% increase in the number of fans on the brand’s Facebook page.

The success of the project was also due to two innovative online applications: Unhate Kiss Wall, which randomly chooses the pictures uploaded to the site by individuals, and unites them in a passionate kiss; and Unhate List, a Twitter-based list of the things and people that are not hated, which is constantly updated by visitors .

This first prize received at the Cannes International Festival of Creativity is the latest in a long list of international honours that Unhate has received. In particular, two Gold Pencils at the One Show Awards, in the Integrated Branding and Public Service-Outdoor; Posters categories, and a Gold Clio Award in the Print category at the International Clio Awards, whose importance is often compared to that of the Academy Awards.

These competitions are two of the most prestigious, respected international marketing and advertising showcases. Other accolades include a Royal Jelly at the Bees Awards for

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“having changed the game in social media marketing”, selection for the Earned Media Campaign category (In Book) at the D&D Awards and a prize from the AICP Awards for the best original music in the short film UNHATE, an integral part of the campaign.

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Cartridges of hope: UNHATE Dove at Tripoli http://unhate.benetton.com/cartridges-of-hope/ http://unhate.benetton.com/cartridges-of-hope/#comments Sun, 25 Dec 2011 08:48:47 +0000 http://unhate.benetton.com/?p=1193 24 December 2011 was a special day for the city

of Tripoli.

The Libyan people celebrated Independence Day for the first time after 42 years and, for the occasion, COLORS magazine donated UNHATE Dove to the citizens: a large, dove-shaped sculpture made by Fabrica and coated with more than 22,000 spent bullet cartridges, collected from war scenes all over our planet.

A gift, a symbol of peace and hope that has been installed in the gardens of the Palazzo Reale.

“The handing-over of the dove is the first concrete and symbolic gesture by the UNHATE Foundation”, commented Alessandro Benetton, Executive Deputy Chairman of the Benetton Group. “The Foundation, which we created with the aim of combatting the culture of hate, intends to be both the engine and an active figure of the desire to participate and change that lives in the citizens of the world, and in particular among young people”.


Learn more about the project.

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