UNITED COLORS OF BENETTON

Communication

Starting with the UNHATE Campaign, communication tools will be developed with reference to macro and micro situations of social conflict.

The first communication initiative will be the UNHATE DOVE that will carry the message against hate of the Foundation: the UNHATE DOVE, by the cuban artist Erik Ravelo, will be built by recycling used war bullets for a 4 meter long dove that is going to be donated donated to a country that has recently faced conflicts.


The Foundation will also organise a yearly Global UNHATE DAY, with events in 50 different cities around the world.

In collaboration with Fabrica, Benetton’s communication research centre, the Foundation will seek to become a centre for research and innovation on an international level, creating specific social campaigns on the themes of tolerance, some of which will be developed in partnership with international organisations.

Unhate Foundation - fabrica