UNITED COLORS OF BENETTON

New generation

The key to helping build a global culture against hate and for acceptance of diversity lies in the future generations.

With the specific aim of working with the young, who are agents of change against hate, the Foundation will promote the development of educational programmes against hate. These programs will include specific educational paths for schools and educational institutions and will be developed together with international organisations and NGOs: thanks to these collaborations, these tools will be made accessible to young people from all over the world, and especially to those from areas with the highest “hate-risk”.

For this purpose, the Foundation will enjoy the support of other initiatives promoted by Benetton, such as Ponzano Children and Verde Sport, which have a particular focus on children, young people, and in general on the role that quality education, attention to childhood and sports can play in promoting tolerance and acceptance of diversity.

Unhate Foundation - Ponzano Children