UNITED COLORS OF BENETTON

The new color of Benetton in support of UNHATE Foundation


The new United Colors of Benetton campaign was launched today, to celebrate and support the Spring/Summer 2013 collection. In this iconic campaign, newly interpreted, color returns to the forefront, through the original stories of a cosmopolitan team of ambassadors to illustrate United Colors of Benetton’s passion, innovation and openness to the world, looking to the future and embracing the challenges of tomorrow.

S/S 2013 UCB Fashion Campaign

These nine ambassadors, who have distinguished themselves for their multiculturality, cosmopolitan spirit and social commitment, “talked” to the camera about their interpretation of color, the chromatic mirror of the talent and personality that have placed them in the limelight around the world. They are: Hanaa Ben Abdesslem, tunisian model, who has become an example to many other Arab women with the same dream; Kiera Chaplin, actress, model and granddaughter of Charlie Chaplin, is also an active supporter of UNESCO and she works with a foundation caring for young people; Charlotte Free, pink hair Californian model; Mario Galla, differently-able German model; Dudley O’Shaughnessy, British actor, model, former national welterweight champion, who has transferred the boxing values of loyalty and competitive spirit to the world of fashion; Matias Perdomo, Uruguayan chef; Lea T, trans-sexual Brazilian model; Alek Wek, committed to the humanitarian disaster in her homeland of Sudan and Elettra Wiedemann, dedicated to the environment and natural resources in fashion.

S/S 2013 UCB Fashion Campaign

With the images from the campaign a limited edition t-shirt will be sold across the world, both online

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and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be entirely donated in favor of UNHATE Foundation activities and projects that the Foundation supports worldwide to seek – in line with Benetton Group’s under-pinning values – to contribute to the creation of a new culture against hate, involving youth and new generations.

January 23rd, 2013.